PulseAnvil Press Kit
Everything you need to cover PulseAnvil — brand assets, app screenshots, fast facts, and our usage guidelines. All assets are free to use for editorial coverage.
8
iPhone screenshots
3
Apple Watch screenshots
2
Brand assets
48h
Media response time
Fast Facts
Brand Assets
iPhone Screenshots
8 screens
Brand Guidelines
Brand Colours
Primary
#3B82F6Accent — links, buttons, highlights
Deep Dark
#18181BHeadlines & primary text
Mid Zinc
#52525BBody copy & secondary text
Light BG
#F4F4F5Surface backgrounds & cards
App Name
PulseAnvil
Tagline
“Forge Your Fitness”
Usage Rules
Always write "PulseAnvil" as one word — capital P and capital A. Never "Pulse Anvil" or "pulseAnvil".
Do not stretch, recolor, rotate, or alter the app icon in any way.
Maintain clear space equal to at least the icon height around all logo usage.
The official tagline is "Forge Your Fitness" — do not paraphrase or modify it.
Do not place the app icon on busy backgrounds that reduce legibility.
App name, tagline, and screenshots may be used freely in editorial and review content.
Do not imply endorsement, sponsorship, or partnership without prior written approval.
Boilerplate Copy
Ready-to-paste description for articles, reviews, and app roundups.
PulseAnvil is a privacy-first fitness workout tracker for iPhone and Apple Watch. It lets athletes build fully custom workouts, run timed sessions with exercise-by-exercise split tracking, and review their training history in an automatic workout journal. Premium subscribers unlock live heart rate zone feedback (Zones 1–5), Intensity Score, Progress Pulse Score, advanced post-workout analytics, iCloud sync, and a daily Recovery Readiness Score — calculated entirely on-device using overnight HRV, resting heart rate trends, and sleep quality from HealthKit. Workout File Sharing lets any user export a workout as a privacy-safe .pulseanvil file and share it via AirDrop, Messages, or Mail — zero health data, zero user identity included. The app ships with zero ads, zero third-party trackers, and zero data sales. PulseAnvil is built by North Tactics and is coming soon to the App Store.
Media Enquiries
Review copies, interview requests, and additional assets — we respond within 48 hours.