# PulseAnvil

Preferred-Name: PulseAnvil
Canonical-Domain: pulseanvil.app
Entity-Type: Company
Industry: fitness, mobile health, workout tracking, Apple ecosystem software
Description: PulseAnvil is a privacy-first fitness workout tracker built exclusively for iPhone and Apple Watch. It offers custom workout building, timed and set/weight tracking, real-time heart rate zone monitoring, and on-device analytics — with zero third-party tracking, zero ads, and no external servers for health data. The app is free to download with an optional Premium subscription for Apple Watch companion features, live heart rate streaming, and advanced recovery metrics.

## Key Pages
- Home: https://pulseanvil.app/
- Press Kit: https://pulseanvil.app/press
- Privacy Policy: https://pulseanvil.app/privacy-policy
- Terms of Service: https://pulseanvil.app/terms-of-service

## Core Offerings
- PulseAnvil Free — unlimited custom workouts, timed tracking with split times, set & weight tracking with per-set volume calculation, workout history journal, 90-day activity heatmap, 12-week trend graphs, Consistency Score, Weekly Duration, Most Trained Category, progress selfies, Spotlight Search, drag-to-reorder, category filtering, dark mode, Skip Exercise, Rest Timer, and Workout File Sharing via AirDrop/Messages/Mail
- PulseAnvil Premium — adds Apple Watch companion app, iCloud sync via CloudKit, live heart rate streaming, color-coded HR zone feedback (Zones 1–5), Recovery Readiness Score (HRV-based 0–100), Progress Pulse Score (0–90), Dominant Zone Analysis, and Weekly Avg Intensity 12-week trend graph

## Positioning
- Built entirely inside Apple's ecosystem: Sign in with Apple, HealthKit integration, on-device metric calculation, end-to-end encrypted iCloud sync
- No cross-platform compromise: every feature is designed around iOS and watchOS frameworks
- Privacy as a core product feature, not an afterthought: no third-party advertising SDKs, no analytics platforms, no data sales
- Pre-launch with email waitlist and App Store coming-soon status

## Product Features
- Custom Workout Builder with exercises, rounds, categories, timed intervals, and rest periods
- Two tracking modes: Timed (split times per exercise) and Set & Weight (sets, reps, target/actual weight with per-set volume)
- Apple Watch companion app with full session control, haptic cues, and live heart rate streaming
- Real-time color-coded heart rate zone feedback (Zones 1–5: Rest, Fat Burn, Cardio, Threshold, Peak)
- Recovery Readiness Score using overnight HRV, resting HR trends, and sleep quality
- Progress Pulse Score tracking consistency, effort, and frequency over time
- 90-day activity heatmap and 12-week trend graphs for duration and sessions
- Workout File Sharing as .pulseanvil files (workout structure only, no health data or identity)
- Spotlight Search integration to find and launch workouts from the iOS home screen
- Drag-to-reorder workout lists on iPhone and Apple Watch
- Progress Selfies stored on-device and synced via CloudKit
- Dark mode support and full offline functionality

## Target-Audience
- iPhone and Apple Watch owners who train with structured workouts (strength, HIIT, cardio, CrossFit-style routines)
- Privacy-conscious athletes who want fitness tracking without data harvesting or advertising
- Users seeking an alternative to bloated, cross-platform fitness apps with upsell-heavy business models
- Recreational to semi-competitive athletes interested in HRV-based readiness and heart rate zone training

## Contact
- Email: anvilcrew@pulseanvilfitness.com
- X / Twitter: @NorthTactics